![]() ![]() ![]() They then choose which rewards they want to send to their loyal users.Īmazon offers the example of a fitness app choosing a high-value action like a user completing 30 workouts before they receive a reward, knowing that, based on data, after 30 workouts most users continue to use the app. Brands can choose which actions they want to reward within their app. Why it can increase ROI for your company.Īmazon Moments is a service that is simple, affordable, and extremely customizable.Amazon Moments: Everything You Need to Knowįrom news sites to streaming services to games, major brands are utilizing Amazon Moments to capture the attention of old and new consumers, rewarding loyal customers with both physical and digital gifts. In this guide, we’ll break down everything you need to know about this new program and how it can benefit your business in the long run. ![]() All products are sold and fulfilled by Amazon. These rewards could look like $10 Amazon gift cards, electronics, toys, clothing, and more. So in 2019, ecommerce giant Amazon released a loyalty initiative service, Amazon Moments.Īccording to Amazon, Moments uses a “cost-per-action” (CPA) model, allowing developers to increase user actions by rewarding users with physical or digital items when they complete a certain action. With every product under the sun available online through hundreds of ecommerce sites, Amazon realized that in order to increase engagement between shoppers and their vendors, they’d need to sweeten the pot. ![]()
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